Most hydration products focus on adding more electrolytes or more sugar. We focused on something different: how efficiently your body absorbs them. Powered by our patent-pending ElectraCell™ Delivery System, OMG! was engineered with an ultra-low osmolality of 76 mOsm/kg, helping water move efficiently across the intestinal wall and into your body. It's hydration designed around absorption—not just ingredients.

ElectraCell™ is our patent-pending hydration delivery system. Instead of relying on high amounts of sugar or sodium, ElectraCell™ helps optimize how water and electrolytes move through the body for rapid hydration. It's the technology that makes OMG! different.

Osmolality measures how concentrated a hydration drink is. Lower osmolality generally allows water to move across the intestinal wall more efficiently. OMG! has an independently tested osmolality of 76 mOsm/kg, placing it well within the hypotonic range designed for rapid fluid absorption.

Yes. Our osmolality testing has been independently verified by a third-party laboratory to confirm the performance of our formula. Because science matters.

No. OMG! contains zero sugar while still delivering complete electrolyte support and rapid hydration.

OMG! works anytime hydration matters. Perfect for: • Before workouts • During exercise • After training • Hot weather • Travel • Long workdays • Recovery • Everyday hydration

Every serving contains: • ElectraCell™ • Five essential electrolytes • BCAAs • B Vitamins • Zero Sugar • Natural flavors • Gluten Free • Vegan ingredients

ElectraCell™ is designed so hydration begins moving into your body rapidly. Many customers report feeling hydrated within minutes, especially during workouts or after sweating. Individual experiences may vary.

Yes. OMG! was formulated for daily hydration and can be enjoyed whenever you need electrolyte support. You can drink multiple a day. If you're pregnant, nursing, have kidney disease, or are under a physician's care, consult your healthcare provider before using any dietary supplement.

We were frustrated by hydration products making bigger and bigger claims while relying on more sugar, more sodium, and more ingredients. So we started over. Instead of asking, "How can we add more?" We asked, "How can the body absorb hydration better?" That question became ElectraCell™—and eventually became OMG!

Absolutely. Hydration isn't a once-a-day event—your body's needs change throughout the day. OMG! was designed to support hydration whenever you need it, whether that's before a workout, after training, during travel, on a hot afternoon, or simply to stay hydrated throughout the day. Thanks to its ultra-low osmolality (76 mOsm/kg) and balanced electrolyte profile, OMG! delivers rapid hydration without relying on excessive sugar. Drink it when your body needs it. Hydrate with confidence.