ABOUT OMG! HYDRATION
We Didn't Set Out to Create Another Hydration Brand
BUILT AROUND ABSORPTION
Hydration That Works Differently
From day one, our goal was to rethink what a hydration product should actually do.
OMG! was developed as a hypotonic hydration formula with five essential electrolytes, BCAAs, B vitamins, zero sugar, and ElectraCell™, our rice-based delivery technology.
How do we get hydration where it actually matters?
Instead of chasing more ingredients, we focused on purpose, balance, and absorption.
The result is hydration designed to support energy, performance, recovery, and everyday life - all in one.
Hypotonic Formula
Designed for rapid absorption and efficient hydration.
Sodium, Potassium, Magnesium, Calcium, Chloride
5 Key Electrolytes
Support energy, endurance, and recovery.
BCAAs + B Vitamins
Rice-based delivery technology for superior absorption.
ElectraCell™
MEET THE FOUNDERS
Different Strengths. One Shared Mission.
We experienced the same frustration you have. The products we were using just weren't delivering what our bodies needed.
So we brought together a team with different strengths and one shared belief - hydration could be smarter.
Together, we’re challenging the hydration category to do better.
Robert "Chef" Parks
Co-Founder & Chief Executive Officer
Leads OMG!’s business strategy, operations, partnerships, and long-term growth. As a chef, Mike also helped shape the product’s flavor and drinking experience - ensuring the formula didn’t just perform, but tasted good enough to become part of people’s everyday lives.
Our Mission
To redefine hydration through smarter formulation, meaningful innovation, honest education, and products designed around how the body absorbs and uses them.
Our Vision
To make hydration the new standard and build a future where people choose hydration based on performance, purpose, and measurable formulation - not sugar, hype, or oversized claims.
THIS IS ONLY THE BEGINNING
Hydration Has Been Waiting for Its OMG! Moment.
OMG! started with a problem we experienced ourselves. But it has grown into something much bigger: a mission to educate consumers, challenge an outdated category, and create a better standard for hydration.
We're building OMG! for athletes, professionals, travelers, creators, parents, and anyone who asks more of their body and their hydration.
We are still early. We are still building.
And we are just getting started.